On June 30th, Edhec was representing France in the International Finals of L’Oreal Brandstorm.
This year 15000 students from 57 countries were competing in this prestigious business game. Maurane Vallée, Marie Mazurkiewicz and Jérémy Barouin (Msc Marketing Management) had been selected by L’Oreal to represent France during the French finals organized in April. “The jury commended the strategic outlook of their project and the relevant use of existing social media platforms to recruit Millenials to La Roche-Posay brand ” says their professor of marketing Marie-Cécile Cervellon. We congratulate team Poland which finally won the international finals.